King: Represents our pursuit of the highest quality, authority, and a curated selection. Just as a king chooses his jewels, we curate high-quality products from around the world for you. We ensure that every item you purchase from us offers exceptional quality and a truly regal experience.

Fable (Fable / Story): Represents the story, the inspiration, and the emotional connection behind each product. They are not just commodities, but modern fables that embody craftsmanship, design vision, cultural heritage, or life inspiration. At Kingfable, every shopping experience is a journey where you discover wonderful stories.